[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.freezart.cz\/proc-neprosperujete\/#Article","mainEntityOfPage":"https:\/\/www.freezart.cz\/proc-neprosperujete\/","headline":"Pro\u010d neprosperujete?","name":"Pro\u010d neprosperujete?","description":"M\u00e1te firmu a nab\u00edz\u00edte slu\u017eby nebo m\u00e1te sv\u016fj vlastn\u00ed v\u00fdrobek, ale n\u011bjak to nen\u00ed ono? M\u00e1te m\u00e1lo z\u00e1kazn\u00edk\u016f, v\u00fdrobek nejde na odbyt a firma se tak tak dr\u017e\u00ed nad vodou? Tak to z\u0159ejm\u011b m\u00e1te \u0161patn\u00fd marketing. Anebo je\u0161t\u011b h\u016f\u0159, nem\u00e1te \u017e\u00e1dn\u00fd marketing. Marketing je takov\u00fd v\u0161eobecn\u00fd pojem pro v\u0161echno, co posl\u00e9ze p\u0159inese zisk. Za\u010d\u00edn\u00e1 to...","datePublished":"2022-06-18","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.freezart.cz\/author\/#Person","name":"","url":"https:\/\/www.freezart.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"freezart.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.freezart.cz\/wp-content\/uploads\/entrepreneur-gd0da5b2af_640.jpg","url":"https:\/\/www.freezart.cz\/wp-content\/uploads\/entrepreneur-gd0da5b2af_640.jpg","height":0,"width":0},"url":"https:\/\/www.freezart.cz\/proc-neprosperujete\/","about":["Slu\u017eby"],"wordCount":392,"articleBody":"      M\u00e1te firmu a nab\u00edz\u00edte slu\u017eby nebo m\u00e1te sv\u016fj vlastn\u00ed v\u00fdrobek, ale n\u011bjak to nen\u00ed ono? M\u00e1te m\u00e1lo z\u00e1kazn\u00edk\u016f, v\u00fdrobek nejde na odbyt a firma se tak tak dr\u017e\u00ed nad vodou? Tak to z\u0159ejm\u011b m\u00e1te \u0161patn\u00fd marketing. Anebo je\u0161t\u011b h\u016f\u0159, nem\u00e1te \u017e\u00e1dn\u00fd marketing.Marketing je takov\u00fd v\u0161eobecn\u00fd pojem pro v\u0161echno, co posl\u00e9ze p\u0159inese zisk. Za\u010d\u00edn\u00e1 to pr\u016fzkumem trhu, mo\u017en\u00e1 nab\u00edz\u00edte dobrou slu\u017ebu, ale kdybyste ji trochu roz\u0161\u00ed\u0159ili, z\u00edskali byste v\u00edce z\u00e1kazn\u00edk\u016f. Mo\u017en\u00e1 v\u00e1\u0161 v\u00fdrobek je kvalitn\u00ed, ale je \u010derven\u00fd a lid\u00e9 by rad\u011bji kupovali \u017elut\u00fd, drobnost, kterou by spr\u00e1vn\u00fd marketing odhalil.Marketing je tak\u00e9 reklama a jej\u00ed c\u00edlen\u00ed na ty spr\u00e1vn\u00e9 z\u00e1kazn\u00edky. A kte\u0159\u00ed to jsou? To op\u011bt mus\u00ed zjistit marketing. Marketing je i pr\u016fzkum a reklama na soci\u00e1ln\u00edch s\u00edt\u00edch.Ale nejen na z\u00e1kazn\u00edka a jeho pot\u0159eby se zam\u011b\u0159uje marketing. Tak\u00e9 samotnou firmu m\u016f\u017ee p\u0159evr\u00e1tit vzh\u016fru nohami. Marketing by m\u011bl zmapovat pot\u0159ebu zam\u011bstnanc\u016f, vyhodnotit v\u00fdhodnost zdroj\u016f, m\u011bl by navrhnout optim\u00e1ln\u00ed v\u00fdrobu, ale i skladov\u00e1n\u00ed a expedici. Zkr\u00e1tka marketing d\u00e1 va\u0161\u00ed firm\u011b \u0159\u00e1d a discipl\u00ednu.Najmout si nez\u00e1vislou marketingovou firmu m\u016f\u017ee b\u00fdt je\u0161t\u011b lep\u0161\u00ed investice ne\u017e do samotn\u00e9 reklamy. Marketing Pardubice toti\u017e obsahuje v sob\u011b i reklamu. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je ale pr\u016fzkum trhu a c\u00edlen\u00ed na ty spr\u00e1vn\u00e9 z\u00e1kazn\u00edky.Ka\u017ed\u00e1 firma sh\u00e1n\u00ed zak\u00e1zky a pot\u0159ebuje obchodovat. Ale pen\u00edze ve firm\u011b, to nen\u00ed jen n\u00e1kup vstupn\u00edho materi\u00e1lu a prodej v\u00fdrobk\u016f, je pot\u0159eba platit zam\u011bstnance a hlavn\u011b, je pot\u0159eba investovat do reklamy a marketingu. Pokud m\u00e1te v\u00fdrobn\u00ed firmu a vyr\u00e1b\u00edte n\u011bco, co si nikdo nekupuje, pochopiteln\u011b nem\u016f\u017eete produkovat zisk. M\u016f\u017eete zainvestovat do reklamy, ale pokud nebudete v\u011bd\u011bt, kde si va\u0161i reklamu najdou ti spr\u00e1vn\u00ed potencion\u00e1ln\u00ed z\u00e1kazn\u00edci, m\u016f\u017ee reklama vyj\u00edt na pr\u00e1zdno. Je pot\u0159eba marketingu a d\u016fkladn\u00e9ho pr\u016fzkumu trhu, abyste mohli prorazit a hlavn\u011b, podnikat se ziskem.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d neprosperujete?","item":"https:\/\/www.freezart.cz\/proc-neprosperujete\/#breadcrumbitem"}]}]